Wednesday, June 10, 2009
Cynthia Rowley Comes to Boston
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Cynthia Rowley was in town last Thursday for the opening of her first ever Boston boutique. Misstropolis sat down with the down to earth, approachable designer to get the 411 on her vision for the store and how she ended up in our fair city.
Later that evening Rowley hosted “Fashionably Late” at the Liberty Hotel where Bostonians got a look at her spring line and grooved to the live sound of The Beets, the hipster band from her Fall 09 video.
Most of us know Cynthia Rowley as a designer of modern, feminine women’s clothing. But she does so much more than design clothes, in fact she has her hand in just about every proverbial pot you can imagine. In addition to women’s wear she designs shoes, handbags, eyewear, belts, dishes, baby gear, umbrellas, color cosmetics, and fragrance. The Boston store joins others in New York, Los Angeles, Chicago, and East Hampton, and over 50 in Japan. Her uber successful Whim line sells like hotcakes at Target.
And just when we thought she couldn’t add any more to her repertoire - she asked if we had seen her customized bikes. Yes bikes!
AN: What do you think of Boston style?
CR: I think it’s great. Urban and fun, it feels like my customer
AN: So who exactly is your girl then?
CR: She is any age, she is creative, artistic and possesses an indie spirit.
AN: How did you decide to open up on Newbury Street?
CR: In every city I open in I look for “the street” - the one that is known for shopping… It has always to me been Newbury Street.
AN: We love the coziness of the store, why did you decide to go for a smaller space rather than something larger?
CR: In this economic time it seemed silly to open something overly grand. This store feels like a little jewel box.
AN: We saw the bikes featured on Gossip Girl, Why bikes?
CR: They are eco- friendly and great for city living. These bikes use the latest [bike] design. They are fun. We even do the tandem bikes for families.
AN: Speaking of families, you have 2 girls, any thoughts of doing a kids line?
CR: My kids are great, they love to help me with the design process and come up with some great, creative ideas and yes, look for Hooray by Cynthia Rowley at Babies R Us.
AN: Sounds great! Thanks, and welcome to Boston, we’re thrilled to have you!
Cynthia Rowley
164 Newbury Street
Boston, MA 02116
617.587.5240
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